To help the company drive leads in the short term while preparing for a strategic expansion in the long term, EWISE created a marketing approach that targeted three key areas that were crucial to the company’s sales success:

Brand Enhancement: Leveraging the power of their established in-store and digital channels, we created a robust plan for brand revamp to enhance visibility and resonance with the customer base.
Refining Sales Material: Working together with the sales team, we crafted impactful sales collateral designed to inform and communicate, ensuring alignment and enthusiasm through the brand transition.
Digital Marketing Strategy: We reduced overall marketing spend while boosting ROI, all supported by a blend of search engine marketing and dynamic organic social media content creation.

For over 30 years, Best in Backyard has curated outdoor experiences with quality products, embodying the essence of a family-owned business. When the time came to elevate their brand to a national platform, they needed a partner who could navigate the complexities of digital landscapes without losing the importance of their customer service.

The Mission

Build a sustainable growth strategy to support new store openings and other sales initiatives while emphasizing the company’s friendliness and customer-first attitude.