Why Are Alpharetta Marketing Agencies the Best Option for Today’s local Marketing Service Needs?
Marketing in a Fast-Growing Region
Alpharetta is located in the fastest growing are in the state of Georgia. In order to keep up with the demands of all the innovative companies located in the area, IT infrastructure and supportive industries have had to grow to keep up. This puts all Alpharetta Marketing agencies at the forefront of progress, and they have had to step up their game as a result.
Marketing is Changing – Time to Be Nimble
According to a 2021 study by Salesforce, more than 8 in 10 marketers surveyed said the pandemic had completely changed or somewhat changed their digital engagement strategy, workplace strategy, organizational approaches, workflows and processes, digital management strategy, marketing channel mix, content strategy, and the relative importance of metrics and KPIs.
Branding Changed Dramatically Due to the Pandemic
A similar survey of CMOs revealed that 84% of customers said that the experience a company provides is as important as its products and services — up from 80% in 2018. Furthermore, with the combined humanity experience of the pandemic, consumers now prefer brands more that stand for something, that are authentic, and that are tied to good initiatives.
Marketing is Critical After the Pandemic
This same CMO Survey also reported that the pandemic helped highlight the critical role marketing plays in the growth and survival of a company. Their report stated that in June 2020, 62.3% of companies saw the role of marketing increase in importance over the year. In February 2021, that number jumped to 72.2%.
Companies Looking for the Best Marketing Firms to Meet the Moment Are in Luck
The pandemic has been an extremely challenging time for most brands and working with a marketing agency that can help you quickly adapt and connect with customers at a higher emotional level is critical. The good news is that, with some marketing strategy tweaking and a marketing team that knows how to adapt, you can ensure that your brand and outreach activities align to the expectations of today’s consumers.
Alpharetta Marketing Companies Are Experienced at Keeping Up with the Latest Technology to Stay Relevant in Their Region
Alpharetta Marketing Companies are in the Center of a Fast-Growing Region
Alpharetta is considered one of the top technology cities in the nation. Home to tech companies like Microsoft, McKesson, Verizon, Equifax, UPS and more than 700 others, this North Georgia city, that spans both Fulton and Forsyth County, boasts a robust technology infrastructure that includes data centers, a tech-oriented workforce, superior schools and an excellent quality of life.
Out of the two counties that span Alpharetta, Forsyth County is the fastest growing in the entire State of Georgia and has the largest number of higher educational degree residents – attracting business leadership and innovation to the rapidly expanding region. The popular South Forsyth region (on McFarland Road in Alpharetta) is also home to the popular mixed-use development Halcyon. At the same time, it is also experiencing the fastest technology infrastructure growth in the metro Atlanta area.
Alpharetta marketing companies in this area work with companies in Cumming, John’s Creek, Roswell, Milton, Gainesville and North Georgia. The industries in the area include technology, engineering and manufacturing to healthcare, retail and financial services. Our company, EWISE Marketing & Communications, also happens to be headquartered here too. If you are looking for marketing services, let’s chat! 😊