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3 Ways that Blogging Increases Brand Visibility

Updated: Jun 1, 2023

Image of a person typing on their computer, representing how blogging can help develop a brand.

Good Content Supports Your Brand’s Professionalism

When it comes to content marketing, there are numerous forms of content that can contribute to your brand’s image. Well-informed and personable content helps to engage your target audience through different channels such as social media, email newsletters, videos, and more.

The EWISE Marketing and Communications team loves a good content marketing strategy, and we’ve found that one of the easiest ways to maintain relevancy and credibility in content marketing efforts is through blog posts. Blogs are an easy and efficient way for brands to present knowledge to target audiences, while also proving to readers (and search engines) that the brand regularly tries to maintain its relevancy in the industry.

Listed below are the top 3 ways that we believe blog articles play a role in a well-rounded content marketing strategy.

1. Blogs Attest to Company Credibility

One of the biggest reasons why blog articles serve as such a valuable component of content marketing is because blog articles literally pave the way for brands to prove their credibility. By consistently providing valuable and informative content to your audience, brands can establish themselves authority figures in their industry, or better yet, thought leaders.

We all know that without credibility, brands can not thrive. Since blogs are an easy way to demonstrate industry knowledge and advice to consumers, blog articles can help build trust with audiences. Additionally, well-informed blog articles can help turn curious Googlers into leads, helping companies drive readers to their own products or services through the means of a blog article.

By producing fresh content through a blog format, companies can demonstrate to their audience that they are active, engaged, and invested in providing value to their consumers.

2. Blogs Boost Search Engine Optimization (SEO) & Website Traffic

Credibility doesn’t just matter to a brand’s audience, though. In fact, before an audience can even deem an article credible, the “Google Gods” must find the written content credible first. Seems a little backwards- we know- but this matters because Google is usually the reason why curious consumers stumble across blogs (and really cool brands) in the first place.

The more written content that brands have on their websites, the more opportunities they have to rank for relevant keywords. Additionally, by including relevant keywords in blog post titles and body text, companies can help search engines understand the topic of the post and improve its visibility in search results.

So, what we’re getting at here is that blogging can help improve search engine optimization (SEO) results. Every time a company publishes a new blog post, they are creating a new webpage for search engines to crawl and index. This can increase the number of pages on their website that can appear in search engine results, should a Google query match the contents of the blog. In other words, Google is ranking articles dependent on how well the content can accurately answer or complement a Google search request.

3. Blogs Demonstrate Brand Voice & Create Conversations

Written content doesn’t have to be “textbook like” to be considered relevant or informational. The best company blogs capture the voice and personality of the company while inviting the target audience to be a part of the conversation.

At the end of the day, blog posts are not meant to just “be there.” Blog articles are meant to engage the audience and capture the thoughts and ideas of the brand in a way that’s informational and sometimes even entertaining.

By creating a consistent tone and style, brands can give their audience a chance to feel more connected to the people at the company as well as the company’s products and services.

Need Help With Your Written Content?

The EWISE team really enjoys writing articles- I mean just look at our Insights page. In fact, we love writing articles so much, that we’re offering to write articles for your brand, too.

Let’s take your content marketing and content development to the next level. Check out our content development services, and tap into the power that a single blog article holds.


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