"It is possible for ordinary people to choose to be extraordinary." - Elon Musk
nonprofit marketing
We Help Your Organization Engage Members, Sponsors, and the Community
Cause Marketing Focused on Growth. Organizations that are on a mission to educate, bring like-minded people together and/or challenge the status quo need to activate people to achieve their goals. When working with non-profit organizations and industry associations, as a sales-oriented marketing company we are passionate about:
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Implementing targeted and integrated marketing campaigns that engage key audiences.
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Increasing visibility through public relations, community outreach, and canvasing efforts.
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Coordinating events and programs that reinforce the value of the organization.
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Leveraging digital marketing and social media strategies to reach new audiences.
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Driving emotional imagery and branding that reinforces the organization’s purpose.
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Developing strategic relationships that builds ecosystems and strengthens reach.
Donations. Ready for marketing that energizes and activates giving? Let’s grow!
Marketing for nonprofit organizations
Looking to Increase Membership and Fundraising Efforts for your Non-Profit?
How We Make It Easy
We Listen
and Calibrate
We listen and recommend ways to turn your mission into a prioritized marketing plan that fits your ecosystem and goals.
We Create, Code and Distribute
We produce communication pieces that are impactful and focused on activating your target audience.
We Measure and Keep Beating on Drums
We make sure you stay top of mind by regularly producing and scheduling targeted communication pieces.
In Case You're Wondering...
What Do We Include With Our Non-Profit Marketing Services?
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Donor Advised Funds (DAFs) Popular and Charitable Giving Expected to Rise
According to Giving USA, most donations come from individuals, yet the pandemic instilled a sense of civic responsibility within people and corporations. Endowments that were once an afterthought are now at the top of donors’ priority lists. This is the time for non-profit organizations to engage in marketing that will help them grow.
The American Red Cross
Community Relations & Cause Marketing
During the pandemic, the American Red Cross was not able to hold its regular life-saving blood drives at corporate offices and schools throughout the city. Furthermore, given the desperate need for blood during COVID, this non-profit organization needed to reach new donors to meet the demand of local hospitals and emergency care centers.
Working closely with the community blood drive team leads, we helped them:
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Identify a location that was not under lock down and would be available year-round to host blood drives.
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Activate marketing programs that reached out to new donors and community groups.
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Recruit corporate human resource partners to incentivize employees to donate during the Red Cross events.
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Facilitate online registration and event coordination for each event.
Result: All blood drives we helped them with were sold out – which were made up of 79% new donors. Furthermore each 6-hour event collected enough blood to save more than 225 lives. As a result of our efforts, EWISE Communications was also nominated for the Community IMPACT award for our quick action in helping the American Red Cross address the urgent need for blood donations during the pandemic.
FAQ
The Answers You Need
No. While for-profit companies and non-profit organizations use similar marketing techniques, their focus is on reaching customers to purchase their products and services. A non-profit organization is focused on building awareness, recruiting volunteers, and engaging financially through donations and sponsorships instead –making the branding, messaging, and ongoing communication approach quite different.
Is non-profit marketing the same as regular marketing?
Yes. We can create websites that align to a specific membership-management system, or operate independently utilizing ecommerce best practices that capture registrations and financial transactions.
Do you develop websites that make it easy for people to register for an event, become a member, or donate to the organization?
Yes. Whether tagging and working through an existing database or leveraging the focused advertisement capabilities of social media platforms, we help you coordinate a digital marketing program that reaches audiences at the right place and at the right time.