To master MedTech marketing for Irrisept, we needed to work closely with the company’s global marketing team to ensure we moved across markets in a way that stuck true to the brand while maintaining compliance with numerous federal agencies. We did this through:
Unified Brand Voice: We strengthened the brand’s messaging to drive impactful consistency as the company expanded into new geographic regions and medical market segments.
New Marketing Assets: We revamped their marketing materials for broader relevance across multiple medical specialties.
Optimized Sales and Event Strategies: We focused tradeshow and distributor sales efforts to support various medical segments.
Accelerated Market Penetration: We expanded sales within current and new medical segments and U.S. and international markets.
Irrisept, a leader in antimicrobial wound irrigation, envisioned a growth trajectory that introduced its products into U.S. and international markets. For such a critical venture, they required a marketing ally who was not just versed in MedTech but could navigate the intricate requirements of FDA/CE compliance and global distribution with finesse.
We focused on creating a narrative that communicates value, trust and innovation. We aimed to develop a holistic marketing approach with a data-driven mindset that targeted diverse markets to reflect the sophistication of their new products.
Mastering MedTech for New Audiences
EWISE Marketing at Work
Moving Across Medical Markets: MedTech Case Study
Learn how we introduced a medical device into diverse markets and created a marketing strategy focused on compliance.
Elevated Branding & Graphic Design
Tradeshow & Event Marketing