To brew the new brand, we identified three areas where we could help Boarding Pass Coffee grow:

Brand Identity Redesign: We developed a signature brand that embodies the soul of the company in a visually compelling way.
Packaging That Tells a Story: We created dynamic, memorable, and elegant packaging that helps Boarding Pass Coffee stand out from competitors and speak true to the brand.
Consistent Brand Implementation: We established a brand guide that ensures uniformity across all consumer interfaces, such as stores, digital platforms, and beyond.

Boarding Pass Coffee is an award-winning specialty coffee roaster in Milton, GA. They are known for their premiere selection of coffee roasts and coffee-tasting classes, and the founders’ love of specialty coffee has won the hearts of coffee lovers locally and nationally. The challenge? Taking this beloved brand and scaling its presence for a bold, new venture into stores and online retail while maintaining the essence that made it a staple.

The Mission

Create a signature look for the brand that's as distinct and inviting as the coffee they roast, resonating with their mission to “unite the world through coffee.”