To climb the tower to success, we created a gameplan that would help PCI GlobalCom scale quickly and sustainably:
Brand Enhancement: We revitalized the brand identity to appeal to major commercial and governmental project leaders.
Talent Acquisition Strategy: We implemented an Employee Value Proposition (EVP) to draw in and retain top-tier talent within the industry.
Digital Marketing: We activated new digital marketing campaigns for hiring initiatives, lead generation, and product promotional purposes while managing existing campaigns.
Marketing Collateral Overhaul: We redesigned marketing assets to convey the breadth of services offered more accurately.
Event Marketing and Outreach: We spearheaded public relations events and ribbon-cutting ceremonies to celebrate and publicize company milestones.
PCI GlobalCom, formerly Pyrgos Communications, is a wireless infrastructure company dedicated to building cellular tower systems for commercial entities, governments, and military operations worldwide. To avoid losing signal in the marketplace, they needed a sustainable marketing strategy that helped the company strengthen its presence on a global scale.
Scale PCI GlobalCom’s market presence and talent pool in a way that reflects the company's goal of “climbing to new heights” and achieving global expansion.
Climbing the Tower to Success
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