To revive the Optimum Pediatric Services brand, we identified three key areas where we could “doctor up” the brand’s marketing strategy:
Brand Revival: We modernized the brand by fine-tuning messaging, redefining service offerings and creating a more attractive visual identity. This helped attract leads and potential employees.
Digital Marketing: We crafted a modern online presence through enhanced social media strategies, SEO, and a quarterly newsletter.
Refining Sales Material: We assisted in developing sales materials tailored to various medical specialties such as neonatal, respiratory, and brain injury care.
Optimum Pediatric Services, a dedicated in-home nursing team specializing in the care of medically fragile children, serves more than 30 counties across Georgia. With aspirations to expand their impact across the Southeast, they embarked on a journey of rebranding and modernizing their digital marketing initiatives.
Our marketing plan was designed to bring life into Optimum's brand, resonating with the community's needs while attracting dedicated nursing professionals. We aimed to craft a narrative highlighting their exceptional pediatric care and initiated digital marketing programs for lead generation and a successful nurse recruitment campaign.
Enhancing Pediatric Healthcare Reach
The EWISE Marketing Approach
Capturing the Brand's Heartbeat: Healthcare Case Study
Discover how we revived the brand of an at-home pediatric care company.
Targeted Lead Generation & Digital Marketing
Hiring Campaign & Sales Marketing Materials
SEO, Google Ads &