To further establish Digital Ignition’s presence in the local community, we implemented a full-service marketing approach that included:
Media Outreach and Partnerships: We aimed to become Forsyth’s official technology incubator. We also secured a partnership with Georgia Tech’s ATDC best-in-class incubator program.
Rebranding Strategy: Our approach included a comprehensive rebranding initiative and a facility redesign to elevate competitiveness.
Digital Advertising and Website Launch: We launched a new website and SEM campaigns to drive localized lead generation.
Operational Enhancements: We implemented CRM and online payment tools to streamline online bookings and member communications.
Increase Revenue Streams: We attracted film industry projects and launch a data center facility to support technology company innovation and create a new revenue stream.
Community Engagement: We coordinated member events and ongoing communications to build a culture of collaboration and community within Digital Ignition.
Digital Ignition, a distinctive coworking space, faced tenant attraction and community engagement challenges. The venture capital team that owned Digital Ignition sought a strategic partner to drive occupancy, enhance community standing, and diversify revenue streams.
With Digital Ignition being close to our hearts, our goal was to elevate their brand to an industry-leading and community-centric position. This involved enhancing their online presence and forging impactful partnerships with established organizations.
Fostering Innovation for Coworking Space and Technology Incubator
The EWISE Marketing Approach
Coworking Space for Innovators: Community Case Study
Discover how we revitalized a local coworking space to be a community tech hub and creative lab.
Public Relations & Community Outreach
Branding, Digital Marketing & Internal Communications
Increased Forms of Revenue & Lead Generation
Increase in Unique Website Traffic & Lead Generation
Increase in Event Attendance and Facility Improvements
Increase in Revenue and Retention
(despite the pandemic)
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